Privacy Policy

Effective date: November 14, 2026 · Last updated: November 14, 2026

This Privacy Policy explains how HD Software ("we", "us", "our") handles information when you use any of our mobile applications, related websites and services (each an "App", together the "Services"). It applies to every App we publish on the Apple App Store or other stores, unless an App shows its own privacy notice, in which case that notice adds to this one.

Our Apps are different. Some work fully offline, some show ads, some offer subscriptions, some use health data, your camera or AI features. Sections below marked "If an App…" only apply to Apps that actually offer that feature. The App Store "App Privacy" label of each App shows exactly which data types that App collects.

1. Summary

We do not sell your personal information and we do not require an account unless an App clearly says so.
Much of your data (for example workout history, settings, notes, photos you edit) is stored on your device and is not sent to us.
Some Apps use trusted third-party services for content delivery, analytics, crash reporting, advertising, purchases or AI processing. They receive only what they need.
Health data from Apple Health is never used for advertising or sold, and is never shared with third parties without your explicit permission.
Payments are processed by Apple (or the relevant store). We never see your card details.

2. Information we collect

2.1 Information you provide

Profile and in-app inputs such as name or nickname, age or birth date, gender, height, weight, goals, preferences and content you create. In most Apps this stays on your device.
Support messages: when you email us, we receive your email address and whatever you include.
Account data (if an App offers sign-in): email address, display name, and an identifier from Sign in with Apple, Google or similar providers.

2.2 Information collected automatically

Technical data: device model, operating system version, app version, language, region, time zone and basic network information (such as IP address, which servers receive when your device requests content).
Usage and diagnostics (if an App uses analytics or crash reporting): screens viewed, features used, session length, performance data and crash logs. We use this in aggregated or pseudonymous form.
Identifiers: app-scoped or installation identifiers and, only if you allow tracking, the advertising identifier (IDFA).

2.3 Information from third parties

Apple / app stores: purchase and subscription status (not your payment details).
Sign-in providers: the profile details you agree to share.
Advertising and attribution partners (if used): aggregated campaign data, for example which ad led to an install.

3. Feature-specific data

These only apply if an App offers the feature. Device permissions are always requested by iOS first, and you can change them at any time in your device Settings.

Feature	What we access and why
Apple Health (HealthKit)	Reads or writes the specific data types you approve (for example steps, weight or workouts) to show progress and keep your records in sync. Health data stays on your device and in Apple Health. It is not used for advertising, marketing or data mining, is not sold, and is not shared with third parties except as required by law or with your explicit consent. It is not stored in iCloud by us.
Camera, photos and microphone	Used only to provide the feature you start (for example taking or editing a photo, scanning, recording). Media stays on your device unless you choose to share, upload or process it with an online feature.
Location	Used only when needed for a location feature (for example maps, weather or activity tracking), at the precision you allow. Not used for advertising unless you separately allow tracking.
Contacts, calendar, reminders	Accessed only to perform an action you request. Not uploaded or used for any other purpose.
Notifications	A device token is used to deliver reminders or updates you opt into. You can turn notifications off in Settings.
AI and online processing	If you use an AI or cloud feature, the text, images or audio you submit are sent securely to our servers and/or an AI provider to generate the result. We do not use your content to train our own models, and we select providers that do not use API data for training. Do not submit sensitive information you do not want processed.
Streaming and casting	Videos and images are delivered from our content servers (CDN). Casting to a TV (AirPlay, Chromecast) uses your local network and Bluetooth to find devices; the receiving device streams the media directly.
Cloud sync and backup	If offered, data you choose to sync is stored in your iCloud account (managed by Apple) or on our servers, protected in transit and at rest.

4. How we use information

Provide, operate and personalize the App and its features.
Deliver content (such as exercise videos, images or catalogs) and keep it up to date.
Process and restore purchases and subscriptions.
Measure performance, fix bugs and crashes, and improve the Services.
Show ads, including personalized ads only where you have allowed it (see Section 7).
Respond to support requests and send service messages.
Protect the Services, prevent fraud and abuse, and comply with law.

We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing.

5. Legal bases (EEA, UK and similar laws)

Contract: to provide the App and features you request, including purchases.
Consent: for personalized advertising, tracking, optional analytics where required, health data and device permissions. You can withdraw consent at any time.
Legitimate interests: to keep the Services secure, fix crashes and improve the Apps in a privacy-friendly way.
Legal obligation: to meet tax, accounting and other legal requirements.

We share information only as described here:

Service providers who process data on our behalf under contract, for example:
- Hosting and content delivery (such as Cloudflare).
- Analytics and crash reporting (such as Google Firebase / Google Analytics for Firebase, Firebase Crashlytics).
- Advertising and mediation (such as Google AdMob and its mediation partners, AppLovin), and attribution (such as Adjust).
- Subscription management and AI providers, where an App uses them.
Apple and other platforms for purchases, Sign in with Apple, Apple Health, iCloud and push notifications, under their own privacy policies.
Legal and safety: when required by law or to protect rights, safety and the integrity of the Services.
Business transfers: in a merger, acquisition or sale of assets, subject to this Policy.

Not every App uses every provider listed. Each provider handles data under its own privacy policy, for example Google, AppLovin, Adjust, Cloudflare and Apple.

We do not sell personal information, and we do not "share" it for cross-context behavioral advertising unless you have allowed tracking.

7. Advertising and tracking

Free Apps may show ads. Ad partners may use device and usage information to show, limit and measure ads.
On iOS, we only access your advertising identifier and track you across other companies' apps and websites if you allow it through Apple's App Tracking Transparency prompt. If you decline, you may still see ads, but they will not be personalized based on tracking.
In the EEA, UK and Switzerland, we ask for consent through a certified consent management platform (such as Google's User Messaging Platform) before using data for personalized ads.
You can change your choice anytime in iOS Settings > Privacy & Security > Tracking, and in the App's privacy or consent settings where available. A paid subscription may remove ads in some Apps.

8. Data retention

On-device data remains until you delete it in the App or delete the App.
Account data is kept while your account is active and deleted within 30 days after you delete your account, except where we must keep it longer by law.
Analytics and crash data are kept for limited periods set by the provider (typically 2 to 14 months).
Support emails are kept as long as needed to help you, then deleted.
Server logs (such as IP addresses in CDN logs) are kept briefly for security and operations.

9. Your rights and choices

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, to object to or restrict certain processing, to withdraw consent, and to not be discriminated against for exercising these rights.

In the App: edit or delete your data; Apps with accounts offer in-app account deletion.
On your device: manage permissions, tracking and notifications in iOS Settings; manage Health access in the Health app.
Subscriptions: manage or cancel in your App Store account settings.
By email: contact support@hdsoftware.app. We respond within 30 days (or the period required by your local law) and may need to verify your request. You may also lodge a complaint with your local data protection authority.

Because many Apps do not link data to your identity, we may not be able to identify data about you unless you provide additional details, such as an account email.

10. Regional disclosures

European Economic Area, United Kingdom and Switzerland

HD Software is the controller of personal data described in this Policy. Your rights under the GDPR / UK GDPR are described in Section 9.

United States (including California, Virginia, Colorado, Connecticut, Utah, Texas and other states)

In the last 12 months, depending on the App, we may have collected: identifiers, internet or device activity, approximate location, commercial information (purchase status), health or fitness data you choose to provide, and inferences used for personalization. We use them for the purposes in Section 4. We do not sell personal information or use sensitive personal information to infer characteristics. You may opt out of targeted advertising by declining tracking as described in Section 7. We honor Global Privacy Control signals where applicable to our websites.

Brazil, Canada, Australia, Japan, Korea, Vietnam and other countries

We process personal data in line with applicable local laws (such as the LGPD, PIPEDA, the Australian Privacy Act, APPI, PIPA and Vietnam's personal data protection regulations). You can exercise the rights available to you by contacting us.

11. Children

General Apps

Unless an App is listed in the App Store Kids Category, our Apps are not directed to children under 13 (or the minimum age required in your country, such as 16 in parts of the EEA). We do not knowingly collect personal information from them. If you believe a child has provided personal information, contact us and we will delete it.

Apps in the Kids Category or designed for children

We do not collect personal information from children, and we do not ask children for contact details.
No personalized or behavioral advertising, no tracking, and no third-party analytics that collect personal data.
Any ads shown are contextual and reviewed for age-appropriateness.
Links out of the App, purchases and settings are protected by a parental gate.
We comply with the U.S. Children's Online Privacy Protection Act (COPPA), GDPR provisions for children and similar laws. Parents can contact us to review or delete any information.

12. Security

We use reasonable technical and organizational measures, including encryption in transit (HTTPS) and limited access, to protect information. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

13. International transfers

We and our providers may process information in countries other than yours, including the United States, Singapore and the European Union. Where required, transfers are protected by safeguards such as the European Commission's Standard Contractual Clauses.

14. Changes to this Policy

We may update this Policy from time to time. We will change the "Last updated" date above and, for significant changes, notify you in the App or by other appropriate means. Continued use after an update means the updated Policy applies.

15. Contact

HD Software
Email: support@hdsoftware.app
Website: hdsoftware.app